Mental has a story that smells of mint and liquorice, a story that smells of passion. Starting from the classic mint candies that form the cornerstones of our production, up to the many flavors and textures that we give life to today. Our roots lie in the land of our country and our customers know us well... because they carry us in their pocket!
For almost ninety years our aromas and flavors have delighted the palates of Italians and beyond, because we have slowly made our way into the rest of Europe and the world.
The Fassi S.p.A. Pharmaceutical Biochemical Institute has not always been linked to the unmistakable green box of Mental: the company was founded in Turin in 1936 thanks to its founder Lorenzo Torassa, initially as a pharmaceutical company, and only later did the transition to what is the current specialized production in confectionery sector. The bombing during the Second World War and the serious problems of those years made it necessary to relocate the factory from Turin to Vallecrosia, in the province of Imperia, where it remained until 2011.
The company's positive trend was consolidated under the direction of Roberto Torassa, Lorenzo's son, who was able to guide the plant towards new market sectors. In fact, if the company's flagship product is and undoubtedly remains the Mental line, the famous liquorice-based dragees in variants with and without sugar, production has expanded greatly to meet an increasingly demanding and demanding number of consumers. differentiated, and to adapt the packages, initially intended only for the tobacconist channel, to formats more suited to the sales displays of large-scale retail trade.
What makes Mental a winning brand are the continuous search for raw materials and the constant investments in new technologies and training to keep up with the times with the launch of ever new references and the continuous restyling of the packaging of each product to capture new segments of customers.
Starting from 2011, Mental has a new home: that of the production site in Chiusanico (IM), modern and spacious on approximately 5,000 m2 of surface area, suitable for hosting the new systems and allowing the obtaining of specific certificates, such as certification IFS Food, necessary to guarantee to the consuming public that production processes comply with European standards and a quality standard that is always at the top.
In 2012 Mental celebrates 76 years of experience at the service of your pleasure. Mental FASSI, a name synonymous with quality and tradition in the confectionery sector, taking advantage of its great experience in the field of aromas and flavours, decides to bring its expertise to the world of vaping and with the new brand Mental4Smoke presents a vast range of cigarette liquids electronic, the result of a careful selection of ingredients and with a totally Made in Italy production.
Synonymous with quality and reliability since 1936, Mental FASSI has been expanding its offer with food supplements with the new Mental Farma brand since 2024, thanks to its 88 years of experience.
The innovative concept of the project is to combine the pleasantness of a candy with the benefits of a supplement: thus the "MentalFarma" line was born, characterized by the claim "The supplement as good as a candy".
Since 2011, Mental has a new house: the new production site in Chiusanico (IM), modern and spacious (we are talking about a 5.000 mq covered area) and especially in respect of environment, that really lies at the heart.
Fill out the form below and our staff will get back to you.
